When you’re marketing professional services online, it doesn’t hurt to give potential customers a little freebie to sweeten the deal. In digital marketing parlance, we call this a lead magnet, and it can be a great way to get email addresses or other info you can use to follow up…

Reviewing The Basics On Segmentation and a Deeper Look at Why it Works!

At its core, market segmentation classifies your target market into approachable groups. It creates subsets of buyers, grounded in shared interests, and this helps to understand them better so you can cater to them according to their needs. So essentially, it powers your product development cycles when you incorporate this…

As our digital platforms get more cluttered, businesses have mere seconds to connect with their audience. If you don’t hit the mark in one go — you will be swiped away into the abyss. Your brand voice impacts how you’re perceived and how you communicate with your audience. Needless to…

For many website owners, whether they are small businesses, large businesses, or individuals, the copy on their sites is just a means to an end. These days, you have to have a website if you hope to be successful. So you might as well just throw some words on the…

TIC Digital Marketing

Helping small businesses grow with inbound marketing — tips on websites, content, and email for small, growing companies.

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